“Flip The Script” in 2025

“Flip the Script” on Mental Health

Mental health stigma is the negative attitudes, beliefs, and stereotypes people can have about those with mental health issues. It is a type of social judgement that can have a negative effect on a person’s mental health. Stigma creates shame, fear, or silence. This can stop people from getting help.

Southwest Michigan Behavioral Health (SWMBH) and our friends at King Media, started an anti-stigma media campaign in September 2023. The goal is to shrink the stigma about mental health and substance misuse in our community. The message is to “flip” negative beliefs into positive. Our team has used billboards, social media, radio, and brochures to create a powerful campaign. Since the full release of the campaign in January 2024, there has been a total of 3,280,830 social media views and 13,757 website views.

In 2025, we are making new efforts to not only include the African American community, but also Latino and Hispanic communities as the focus of the campaign. You will start to see the campaign with new images, new voices, and even new language in the region. Below are examples of Spanish language brochures that will be out in the community soon.

In 2025, let us talk about mental health and spread positivity. If we can lower stigma, we can create a community for all people to get the help and health they deserve. For more information on our “Flip the Script” campaign, visit the web page under our Programs here.